Paid search
Search, Shopping and Performance Max built around intent and margin, not just clicks.
Google AdsMicrosoft AdsSA360
New $49 Google + Meta account audit See offer
Paid media that pays for itself.
Senior-led Google Ads and Meta Ads management for brands and agencies in Australia, the UK, Europe and the US. Planning, build, optimisation and reporting, run end to end by a senior team led by a specialist with 12+ years in performance marketing.
GOOGLE ADS · META ADS · SA360 · GA4 · MICROSOFT · LINKEDIN · TIKTOK
12+ yrsrunning performance media
$3.2Mmonthly ad spend scaled in 18 months for one practice
12+ad platforms managed hands-on
48 hrsto deliver your account audit
About Almaso
Almaso is a performance marketing partner for brands and agencies that want growth they can measure. We pair senior media specialists with proprietary automation tools, so every dollar of spend is planned, tested and accounted for.
What we do
Specialists in every channel that drives revenue.
Pick one channel or hand us the full mix. Each practice is run by people who have managed it at scale.
Paid social
Audience and creative testing that keeps Meta and other social platforms profitable as they scale.
MetaLinkedInTikTokRedditPinterest
Audits and account turnarounds
A fast, structured review of underperforming accounts, followed by a clear rebuild plan and hands-on fixes.
Account auditsRebuildsWasted spend
Measurement and analytics
Tracking you can trust: clean conversions, server-side signals and attribution that holds up in a finance meeting.
GA4GTMConversions API
Media planning and forecasting
Budgets split by channel and funnel stage, with forecasts that show expected returns before you spend.
Media plansForecastsBudget pacing
Proprietary automation tools
Purpose-built tools for audits, campaign launches, reporting and forecasting take the busywork out, so senior time goes into strategy.
AuditCampaign launcherReportingForecasting
Our approach · Test, refine, scale
A full agency workflow, without the agency layers.
You talk to the people doing the work. Every account gets the same loop, backed by proprietary automation tools for audits, launches and reporting.
Stage 1 · Audit
Find the wasted spend first.
A tool-assisted review of your Google and Meta accounts that ranks every issue by how much money it is costing you.
- Search terms, match types and negative keyword gaps
- Tracking and conversion setup checked against GA4
- Creative fatigue and audience overlap on Meta
Account audit · exampleScore 62 / 100
Broad match leaking to irrelevant queriesGoogle Ads · Search
$2,140/moPurchase event double-firingMeta · Pixel and CAPI
ROAS +38%*Ad sets with frequency over 6Meta · Prospecting
4 ad sets* overstated, not real liftSample data
Stage 2 · Plan and build
Structure built for the algorithms of today.
Media plans tied to your margins, then campaigns built to feed Smart Bidding and Advantage+ clean signals.
- Budget split by channel and funnel stage
- Performance Max, Search and Shopping set up together
- Meta launches templated so tests go live in hours
01Margin and CPA targets agreedWeek 1
02Tracking fixed and verifiedWeek 1
03Google campaigns rebuiltWeek 2
04Meta creative tests launchedWeek 2
05First optimisation reviewWeek 4
Stage 3 · Optimise and report
Weekly changes. Monthly forecasts.
Automated reporting covers the numbers, so your monthly call is about decisions: what to scale, what to cut and what next month should look like.
- Live dashboard across Google and Meta
- Weekly change log you can read in two minutes
- Next-cycle spend forecast with expected returns
Blended ROAS · example6 months
2.1x2.6x3.0x3.4x3.9x4.6x
Selected work
Experience across categories and markets.
Highlights from our team's in-house and agency work. Client names are kept confidential.
Scaled user acquisition for a mobile gaming platform across search, social and app networks.
Built the performance engine behind a direct-to-consumer health brand's growth.
Always-on Google and Meta for a much-loved Australian food brand, with seasonal peaks planned months ahead.
Seasonal search and shopping campaigns for a global outdoor apparel retailer.
Demand generation for a European SaaS company, optimised for qualified trials and sign-ups rather than raw leads.
Pipeline-focused paid media for a US B2B software business, with conversions tied back to sales-qualified leads.
Monthly management · USD
Clear pricing. No percentage surprises.
Flat fees for most accounts, so your bill does not jump when you scale spend. Ad spend is paid to Google and Meta directly and is never marked up.
Starter
$800 /month
One platform, up to $5k monthly ad spend
- Google Ads or Meta Ads
- Weekly optimisation
- Monthly report and call
- Tracking health checks
Growth
Most picked$1,600 /month
Google + Meta, up to $15k monthly ad spend
- Both platforms, one strategy
- Creative testing roadmap for Meta
- Live dashboard and weekly log
- Quarterly media plan and forecast
Scale
$2,500 + 6% of spend
Over $15k monthly ad spend, any platform mix
- Google, Meta and more
- SA360 and GA4 attribution work
- Fortnightly strategy calls
- Incrementality and budget modelling
One-time setup fee of $500, waived on a 6-month commitment. Three-month minimum, then month to month.
The starting point
Google + Meta audit, delivered in 48 hours.
$49one-off, adjusted against your first month's fee if you sign with us
Not sure if you need management yet? Start here. You get a clear picture of what is working, what is wasting money and what to fix first.
- Prioritised fix list
- Wasted-spend estimate
- Tracking review
- 20-minute walkthrough call
Meet the team
Two operators. No account managers in between.
The people you meet on the first call are the people who build, run and report on your campaigns.
Somak (Mak) Gupta
Founder · Performance Director
12+ years in performance marketing, from analyst roles at Merkle Sokrati to senior positions at MPL and Mojocare, and now leading performance for an Australian digital agency. Built and led a media practice that scaled to $2.6M to $3.2M (₹25 to 30 Cr) in monthly ad spend within 18 months. Leads development of Almaso's proprietary automation tools.
Google AdsMeta AdsSA360GA4Automation
LinkedIn profile ↗
Nidhi Rajawat
Senior Performance Executive
6+ years of hands-on performance marketing and branding for Indian and international clients. Previously at Merkle Sokrati (Dentsu), now with an Australian digital agency. Specialises in social media advertising and turning campaign data into clear, actionable insights.
Meta AdsSocial advertisingBrandingData insights
LinkedIn profile ↗
Questions
Before you ask.
Who actually runs my account?
Mak and Nidhi do. No hand-off to juniors. You get direct access to the people running your campaigns, on every call.
Do I keep ownership of the ad accounts?
Always. Campaigns run in your own Google Ads and Meta accounts. If we stop working together, everything stays with you.
Why does the audit cost $49?
A small fee keeps our time for businesses that are serious about fixing their ads. The full $49 is adjusted against your first month's fee if you sign with us.
How fast can you start?
Within a week of signing. Week one covers access, tracking checks and an agreed plan, and new campaigns are usually live in week two.
Do you work with agencies?
Yes. We run white-label paid media for agencies that need senior capacity without a full-time hire.
What is the minimum ad budget?
We recommend at least $3k a month across platforms so there is enough data for the bidding systems to learn.